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According to Insider Intelligence, in 2022, TikTok will be the third most downloaded app. Hundreds of thousands of people access the app every day. This article will tell you how to create your business account and start promoting on TikTok.

At TikTok, you can promote anything from online Andar Bahar guides to handmade soap. We’ll tell you how to create a business account and why.

Why businesses need TikTok

Entrepreneurs want to reach platforms where a paying audience sits, and it makes sense. And if there is no competition on that site, that’s great. Unfortunately, for a long time, it was not possible to officially promote TikTok; the advertising office and business accounts only appeared in the fall of 2019, so there is much less advertising there than on older social networks. Nevertheless, the appearance of TikTok at the top of the most downloaded apps could not help but attract the interest of business people. So for them, the developers are now supplementing the site with convenient promotion tools.

For novice entrepreneurs and activists, TikTok can become a much more profitable platform because, in TikTok, the success of a campaign depends not so much on financial investments but rather on high-quality content and the platform’s algorithms. As a result, even drives with a small budget can get into recommendations and bring millions of views and likes without spending much money. Recommendations are the primary and most desirable tool for promotion, which everyone strives for.

But don’t count on a lucky ticket to recommendations; not everyone gets one. Still have to create a promotion strategy and invest in advertising. But first, let’s determine which business will be the most relevant for TikTok.

What kind of business needs a TikTok?

To promote a brand on this platform, you must follow popular trends and make videos on the top hashtags and tracks. In general, do everything to get more and more subscribers.

In TikTok, it’s essential to be able to integrate into local content. The longer you pretend it’s not an ad but another TikTok, the more likely you will succeed. Being a starter won’t work for long.

The most popular niches for TikTok are:

clothing and accessory stores;
Handmade – meditation videos collect a lot of views, and there are many examples of how needlewomen set up businesses on TikTok;
catering, groceries;
cosmetics, both decorative and grooming;
pet products and home goods;
baby products – the “for moms” video section is popular on any social network, and TikTok is no exception;
electronics, gadgets;
the service sector – designers, psychologists, cosmetologists, manicurists, and so on;
Eco-products.

Consider that promotion is much easier if you open shipping worldwide.

What kind of business does not need a TikTok:

b2b;
premium goods;
Brands whose target audience is exclusively people over 25 years old.

If you’re not sure what kind of content you’ll be doing on TikTok, here’s a selection of the most popular formats:

Lifehacks;
reviews;
humorous sketch;
announcement;
user content;
reply to comments;
news;
random fact;
aesthetic video.

What does a TikTok business account provide?

A TikTok business account is a tool that opens up additional opportunities. Ordinary users don’t need them, but for advertising and promotion, they are necessary.

Below we will show you the difference between a business account and a TikTok account and which is better to use: a personal or a TikTok business account.

Let’s list the advantages of a business account in TikTok

Promotional account. The most significant benefit of owning a business account is creating your advertising account in Tik Tok Ads and running targeted ads there. Without a business account, you won’t be able to do anything.

Analytics. Second, but no less critical, is the Analytics tab. It appears as soon as you go to a pro-account, but it starts collecting data only after the transition.

The main components of the tab:

General Overview section. The number of views of videos and average time of video viewing.
Section “Content” separately for each video. How many people watched, liked, and shared, and what source did people use to come to your video.
“Subscribers. Available full analytics – how many of them, from what region, at what time are active.
Profile Statistics. The most popular videos, how many posts you have in general, and how many views you collected today.
Author Portal. In this place, you can communicate with other users who use the TikTok business account, find exciting strategies, or share your work.
Themed playlists. More convenient sorting of your videos, which is especially useful for business.
Q&A. Add this button to your profile header for users to ask you questions.
Welcome Messages. Every subscriber will receive a message you’ve written yourself. You can also set up automatic replies to keywords.
Company registration. Fill out the form so that your company name appears in your profile. So far, excellent bonuses have not been added for this feature, but they promise that there will be new tools for those who have registered very soon.

When you sign up for a business account, you open yourself up to analytics tools and the ability to promote within the platform. Without that, there’s no way to run ads. Instead, you can advertise everything – from an Indian no deposit casino to your music.

How to connect a business account in TikTok

Now let’s understand how to make a business account in TikTok. The connection is free, and the platform has no tariffs or restrictions. And the process is simple, done literally in two clicks.

Go to your account, or register if you haven’t done so already.

Click on the three dots in the upper right corner of the screen and click on “Manage Account.”
At the bottom, select the “Switch to pro account” option and read the information when using business accounts.
Select the promotion category you are interested in so that TikTok algorithms can recommend you to interested users. Next, select the gender of your choice.
Enter the phone number you specified when registering and the code you received in the SMS.
If you did everything correctly, you would see a tab with analytics. It is only available for pro-accounts.

What can get a business account blocked in TikTok

The rules for advertising on different platforms are not very different, so it is enough to study the list of banned topics once and be guided by it in the future.

Recently, the rules have become stricter. TikTok’s algorithms recognize even the text of the video, so words like kill, alcohol, cigarettes, abortion, and so on are distorted by the user, replacing letters with symbols.

TikTok videos are banned:

Dangerous persons and organizations, much less their propaganda. The display of symbols also counts.
Illegal activities and restricted goods, such as alcohol or cigarettes.
Scenes of violence or abuse, including animal abuse.
Hate speech promotes hatred toward a particular group of people.
Material 18+, display of naked bodies.

TikTok also draws attention to such things as:

Spam,
misinformation,
plagiarism and infringement of intellectual property rights,
frequent re-downloading of videos,
unaccompanied children under the age of 13.

If your account is blocked, you have the opportunity to appeal; write to support. If you are temporarily blocked, you have to wait until it ends. But in addition to the blocking schemes we’re used to, there’s also a shadow ban when the app itself cuts the coverage on the video and lowers your account in search.